Yesterday, I was watching 'Boston Legal', one of the American dramas dealing with court cases and lawyers' lives. In the episode, the law firm sued a television company for not providing enjoyable programs for the elderly over 50s. In the status quo, television companies, further the social media themselves, recognize and organize their viewers through demographic categories. We often see companies analyzing their viewer ratings by age!!
Johanna Blakley, in the TED video, argues that social media companies should now change themselves and shift their way of categorizing the viewers. Claiming that difference in online activity-engagements come not from demographics but from difference in interests, Blakley suggests that the companies should focus on difference in thoughts, interests, and perspectives when they categorize and target certain viewers. As her speech goes on, she also claims that women are now the leading viewers of media; women are the majority viewers and participants in various social media and networks.
Blakley's speech clearly describes many changes in social trend- especially those regarding gender issues and social media. However, she seems to disvalue the importance of analysis on demographics.
Analyzing viewers by demographics still plays a significant role. Obvious gap between generations exist in the status quo, and different generations, under different culture and tradition, exhibit different preferences to programs. Definite example would be a recent survey conducted by KSI (Korean Statistics Institution) on different preferences of people when they watch televisions. people in the 10s and 20s mainly preferred music programs and entertainment programs whereas most 40s and 50s pursued documentaries, news, and other leisure programs like fishing, travelling, and so forth. Though I concede that difference in interests should be regarded as one of the key factors, the phenomenon is mainly happening within youngsters. As long as cultural differences between generations exist, media companies should still focus on ages.
Possible Debate motions would be
1. THBT the broadcasting companies should be mandated to make programs targetting people over 50s
2. THBT women are leading the social networks expansion
3. THBT age limits on joining online social networks should be abolished
I agree. Age would seem to be a bigger factor than gender these days. My wife and I like the same shows for the most part, and shows like Friends and Big Bang Theory clearly pursue both genders. Why shouldn't they? If a guy and a girl are watching TV at the same time, and something comes on which causes one of the two to leave the room, their goes half the audience.
답글삭제Good writing, and you clearly paid attention to the themes in the video. I found it hard to grasp because I wasn't that interested in her suppositions. They just seemed to reframe common knowledge with some fancy insights. Try to include three debate motions. In fact, do it before I actually score these things.